Homelessness takes center stage.

The Samaritan Inn is a homeless shelter in McKinney, Texas, which helps the residents with job, financial, emotional, and spiritual counseling. Small Hat Studio was asked to rebrand '‘Rock the Inn” – one of The Inn’s largest annual charity events. By updating the logo, supporting collateral, and signage with a more authentic rock ‘n’ roll look and feel.

The Samaritan Inn’s “Rock the Inn” event was a success and hit a high note with staff, residents, and attendees alike.