Not by accident.

As the saying goes, “Objects in the mirror are closer than they appear.” When an 18-wheeler gets too close to a passenger vehicle, the results can be life-altering or even deadly. The lawyers at Frenkel + Frenkel know this all too well. They approached Small Hat Studio for logo, outdoor billboard, and wearable concepts to promote a new campaign – TruckWrecks.com. The project never made it past the initial presentation. However, in our judgement, the designs still make a huge impact.